Change offering (upgrade/downgrade)
Changing offerings on an entitlement is an important workflow for a Software Vendor - it means upgrading or downgrading the end users' rights, which needs to be fast and easy for both parties.
This functionality makes it easy - through both the UI and the API - to allow an upgrade/downgrade from one offering to another.
This functionality will enable a clean and controlled process to move customers between your products/plans/editions vs. manually editing an existing entitlement. It also means they will seamlessly get more/less functionality based on fixed templates in the system vs. random changes on a per-customer or entitlement basis. It is much easier to manage in the long term.
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